Colour Palette
Core’s colour palette conveys strength, calm confidence, and trustworthiness. The darker tones (slate, charcoal, teal) emphasise masculine boldness and authority, while the lighter aqua and off-white add freshness and vitality, a balance between performance and health.
Colour Philosophy
Maculinity
The dark blues in Core’s palette signal strength, stability, and authority, grounding the brand in seriousness and credibility, while reinforcing its masculine, performance-led positioning.
Freshness
The light aqua in Core’s palette represents freshness, vitality, and energy, balancing the darker masculine tones with a sense of health, renewal, and daily optimisation.
Primary Colours
Dark Blue
#36435a
Primary brand color, main CTAs, headers, logos
White
#f5f7fa
Backgrounds, cards, clean spaces, text on dark
#1f2432
Main text, strong contrast elements, icons
Secondary Colours
Light Aqua
#9ad2db
Secondary actions, highlights, attention, warm accents
Light Aqua
#d9f2fe
Tertiary actions, general warmth and tame contrast